A full marketing strategy for a fictional product that was completed by a small team of three.
Here's an introduction from the strategy but the full project can be found here.
Endless Entertainment
Our goal is to release a quality product that will quickly interest many costumers from the designated target market. Our mission is to provide people of all ages with customizable entertainment. Our home entertainment center will provide a variety of new-age amenities from built in speakers to varying TV mounts. Clients will be able to personalize their entertainment center to match all decor styles. Different colors, layouts and wood quality will attract customers of all pay grades. This revolutionary product will combine many varying technologies into one convenient source.
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